Ality Crystal photo frame infuses Swarovski Elements

7 July 2010

Today sees the release of the CRYSTALLIZED - Swarovski Elements branded Ality Crystal, the newest digital photo frame from consumer electronics company Ality Limited, infusing elegant Swarovski crystal elements with modern digital technology.

This year Ality worked in collaboration with Swarovski, to develop a decorative digital product that fits comfortably with modern interior design. The end result, the Ality Crystal, is a digital photo frame featuring high grade Swarovski crystal and a mirror-finish surface - a product that combines design and aesthetics with user-friendly functionality.

In addition to its unique product style, the Ality Crystal is also the world's slimmest digital photo frame, at just 12.3mm. Its svelte appearance further adds to its appeal, and ensures the Ality Crystal fits elegantly as a piece of design and technology in any modern home.

William Wong, CEO of Ality stated, "with our experience in the digital photo frame field, we looked to create a new product that combined our high product design quality with a unique style and brand appeal. By working together with Swarovski and fusing their crystals with our frames, we've succeeded in creating a new concept that moves beyond consumer electronics and is as much a piece of home decor as a technology device".

About Swarovski

Swarovski is the world leader in precision-cut crystal glass and luxury crystal products. The Austrian company, with a heritage going back to its foundation in 1895, has a worldwide presence and a brand that stands for precise workmanship, quality and creativity all over the world. (For more information about Swarovski, please visit http://www.swarovski.com )